Who Was the Rock Band Rhinoceros?

Rhinoceros was a band formed in Southern California by Elektra Records in 1967. Elektra was experimenting with the idea of building their own supergroup.

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Although heavily promoted by Elektra, Rhinoceros failed to produce a hit.  After 3 albums, the band broke up in 1970.

There is also a band from Chicago active now called Rhinoceros XXX.

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